Gen Z Chooses Gold Over Crypto, Stocks: Survey Reveals Shifting Investment Trends

• A Smytten PulseAI survey shows young Indians prefer gold over crypto, stocks, and mutual funds for investment.
• 61.9% would invest Rs 25,000 in gold, significantly higher than mutual funds (16.6%), FDs (13%), stocks (6.6%), and crypto (1.9%).
• Gold is seen as a safer option during tough economic times by 65.7% of respondents.
• Gold buying decisions are becoming more personal, with 66.7% seeing it as a personal choice, not just family tradition.
• Smaller, more frequent gold purchases are rising, with 61.9% of recent buys being under 5 grams.