Young Indians Ditch Tradition, Embrace Gold as Personal Investment: Survey

• A new survey by Smytten PulseAI reveals 62% of young Indians prefer gold over other investments.
• Gen-Z and Millennials are buying gold in smaller amounts, with 61.9% of recent purchases under 5 grams.
• Gold buying is increasingly a personal decision (66.7%), not solely family-influenced.
• First salaries and investment decisions (24.3% and 23.9% respectively) now trigger first gold purchases.
• Gold remains the top investment choice (61.9%) over mutual funds, stocks, and crypto for young Indians.