Beyond Wool & Velvet: India's Sustainable Winter Fashion Revolution

• Indian designers are moving away from bulky synthetics towards breathable, adaptable, and durable fabrics for winterwear.
• Sustainability is integrated into textile engineering, garment design, and decision-making processes, not just a marketing label.
• Anurag Gupta's brand collaborated with IIT Delhi to create a plasma-treated denim-wool blend, addressing issues like itchiness and shrinkage.
• Yadvi Agarwal of Yavi focuses on handwoven merino wool, cotton-silk blends, and versatile silhouettes for longevity and emotional connection.
• Charu Arora of Saisha by Charu Arora observes a shift towards breathable, adaptable velvet constructions and versatile occasionwear.

Why It Matters: Indian winter fashion is evolving towards sustainable, intelligent, and versatile designs for changing climates and consumer needs.