Millennials Demand Instagrammable, Sustainable, and Tasty Beverages

• Millennials prioritize self-expression, seeking beverages that reflect their mood and values, making visual appeal crucial for social sharing.
• Beyond aesthetics, clean labels, lower sugar, plant-based formulations, and recyclable packaging are baseline expectations for this generation.
• Sustainability is a decisive purchase driver, especially in urban India, evolving from a 'nice to have' to a core expectation.
• Brands like Swizzle and Swa focus on premium, natural ingredients, bold design, and ethical sourcing to meet millennial demands.
• Authenticity, transparency, and a commitment to values beyond just taste are essential for long-term relevance with millennial consumers.

Why It Matters: Modern beverage brands must blend aesthetics, sustainability, and authentic values to attract and retain millennial consumers.