Fashion & Beauty Shift: The End of 'More' and the Rise of Intentionality

• The era of 'more is better' in fashion, beauty, skincare, and jewelry, prevalent around 2016, is ending, replaced by a focus on maturity and intentionality.
• Skincare is moving away from aggressive 10-step routines to fewer products and actives, prioritizing calm, stable skin over over-stimulation, as noted by Dr. Gagan Raina.
• Makeup trends are shifting from full coverage and heavy contouring to celebrating natural skin, focusing on texture, comfort, and flexible application, according to Karibo Cosmetics.
• Jewelry consumers now prefer fewer, more meaningful pieces with emotional and ethical intent, moving away from loud, moment-driven designs, as observed by Mehul Jain of Everbrite Jewelry.
• Fashion is correcting from maximalism and rapid trend cycles to discernment, valuing versatile, well-made clothing that integrates into real life, states Alayna Zaid of Siorai.

Why It Matters: Fashion and beauty industries are evolving past excess, embracing intentionality, quality, and consumer intelligence.