Gen Z Reshapes India's Food Culture: Snackable, Shareable, Social Eating Takes Over

• Gen Z is driving a shift from traditional meal structures to more fluid, spontaneous, and social eating habits in India.
• Convenience, affordability, and variety are key, with a demand for easy-to-eat, portion-controlled formats and diverse options.
• Eating has become a social experience, with snacking and sharing food with friends replacing formal meals, amplified by social media.
• Flexible eating patterns accommodate Gen Z's unpredictable routines, favoring smaller portions, frequent bites, and comfort food.
• Control over food choices, including easy delivery, flexible portion sizes, and customizable menus, is a non-negotiable for this generation.

Why It Matters: Gen Z is transforming India's food landscape, prioritizing flexibility, social interaction, and convenience in their eating habits.