Indian Consumers Redefine 'Healthy Food' Beyond Labels and Claims by 2026

• Indian consumers are shifting from marketing claims to conscious choices, prioritizing trust, familiarity, and how food makes them feel.
• Brands like The Baker's Dozen and Two Brothers Organic Farms emphasize transparency, simple ingredients, and natural processes over artificial additives.
• Taste is no longer a compromise for health; consumers expect both, leading to a focus on quality ingredients and traditional preparation methods.
• There's a move away from trend-driven products towards simple, familiar, and intelligible foods rooted in everyday life.
• Operational transparency, freshness, and safety are crucial, especially for fresh produce and meal kits, with brands like Pluckk focusing on traceability and hygiene.

Why It Matters: Indian consumers are driving a revolution towards intentional eating, demanding transparency, real ingredients, and authentic taste.