One in Three Food Claims Fails Compliance: India's Labelling Gaps Exposed

• A 2026 independent study reveals 33.6% of food claims on packaged products in India are non-compliant or lack substantiation.
• Regulations from FSSAI, ASCI, and the Consumer Protection Act, 2019, are often not met, impacting consumer trust.
• Everyday staples like honey (80%), ghee (65.5%), tea (54.3%), and edible oils (52.9%) show the highest non-compliance rates.
• Health and nutrient claims, especially those targeting children, exhibit significant issues, with 52.5% of nutrient-linked health claims needing verification.
• Experts urge industry reform: reduce claim volume, embed compliance early, and use digitized systems for accurate, evidence-based labelling.