Live Concerts Boom in India: From Niche to Big Business, Reshaping Entertainment

• India's live entertainment market is valued at over ₹20,800 crore, projected to nearly double by decade-end, driven by rising disposable incomes and improved infrastructure.
• Concerts are transforming from 'special occasions' to 'social rituals' for Gen Z and young millennials, influencing travel plans, friendships, and savings.
• India has become a key destination on the global touring circuit, attracting major international artists like Linkin Park, Coldplay, Post Malone, The Script, and Ed Sheeran.
• The concert economy is expanding beyond metros to Tier-II and Tier-III cities like Shillong, Guwahati, Pune, and Ahmedabad, fostering local pride and community.
• The industry ecosystem has matured with significant revenue from ticketing, brand sponsorships, and government support, including a Live Events Development Cell by the Ministry of Information & Broadcasting.

Why It Matters: Live concerts in India have evolved into a massive economic and cultural force, driven by youth and global artists.