Prada Launches Rs 17K Masala Chai Perfume Amidst Kolhapuri Row Legacy

• Prada introduces Infusion de Santal Chai Eau de Parfum, a genderless fragrance inspired by Indian masala chai.
• Priced at approximately Rs 17,081 ($190) for 100 ml, it aims to evoke warmth and comfort.
• The scent features creamy sandalwood, spicy chai latte accord, citrus, cardamom, and musks, belonging to the woody and milky family.
• It captures the mood of chai rather than literally recreating it, offering a subtle, sophisticated aroma for all genders.
• The launch follows Prada's "Kolhapuri Row" controversy in 2025 regarding sandals resembling Kolhapuri chappals, and subsequent collaboration with Indian organizations.

Why It Matters: Prada blends luxury with Indian tradition in its new Rs 17K masala chai perfume, navigating past controversies.