Celebrity Brand Boom: Ranbir, Shakira, Serena Launch Ventures in 2025

• Ranbir Kapoor launched ARKS, a lifestyle brand offering premium apparel, accessories, sneakers, and fragrances.
• Shakira debuted Isima, a new hair care line featuring eight products priced between $32 and $42.
• Rana Daggubati co-founded Loca Loka, a tequila brand blending Spanish and Sanskrit meanings, crafted in Jalisco, Mexico.
• Mira Rajput opened Dhun Wellness, a luxury retreat in Bandra, Mumbai, offering Ayurvedic therapies, cryotherapy, and chakra scans.
• Sanya Malhotra introduced Bree Matcha, a premium lifestyle brand combining Japanese tea traditions with Indian lifestyles; Gauri Khan launched her Experience Centre; Serena Williams unveiled Wyn Beauty makeup; and Alex Cooper expanded Unwell Hydration with new protein drinks.

Why It Matters: Celebrities are increasingly becoming founders, launching diverse brands from fashion to wellness in 2025.