Quitter's Day: Why New Year's Resolutions Often Fail by Mid-January

• Quitter's Day, observed on the second Friday of January (January 9, 2026), marks when most people abandon New Year's resolutions.
• A Statista survey found top resolutions include saving money (21%), eating healthier (19%), and exercising more (17%).
• Studies show most resolutions fail within weeks or months, with a Forbes Health/OnePoll survey indicating many don't last past four months.
• Experts like Justin Hale suggest resolutions fail due to overly ambitious goals and trying to change too fast, recommending starting with small, simple habits.
• Strategies for success include accountability partners, adding nourishing behaviors, pretending success, and celebrating small wins.

Why It Matters: Quitter's Day highlights the common failure of New Year's resolutions, urging adaptation over abandonment.