Road Travel Drives India's Domestic Tourism Boom: A New Era of Exploration

• Road mobility is transforming India's domestic tourism, moving beyond airlines and railways to become a central force in how Indians travel and explore.
• Rising disposable incomes, improved highway infrastructure, and growing demand from Tier 2 and Tier 3 cities are making road-based travel a preferred choice.
• The journey itself becomes an experience, allowing travelers to make spontaneous stops, explore detours, and travel at their own pace, enhancing leisure travel.
• Road travel facilitates short, spontaneous trips, especially among younger consumers, unlocking demand for smaller towns, offbeat destinations, and religious circuits.
• Organized road mobility and government investments in infrastructure are creating a multiplier effect, boosting local economies and employment across the tourism value chain.