Vinegar Valentine cards often targeted a certain set of people, including landlords, gossipers, and especially women, particularly in the late 19th and early 20th century (Image: AI Generated)
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Moneycontrol06-02-2026, 10:00

Vinegar Valentines: The Victorian Era's Insulting Postcards

  • Vinegar Valentines were commercially produced postcards used to insult and mock recipients during the Victorian era, contrasting with traditional romantic Valentines.
  • These cards featured crass poems or illustrations, often sent anonymously, and recipients had to pay postage upon delivery.
  • They targeted socially disliked individuals like drunkards, unmarried people, and flirtatious women, gaining popularity by 1847.
  • Later, Vinegar Valentines took on a political edge, depicting suffragettes negatively, though their exact use (harassment vs. internal sharing) is debated.
  • The popularity of both romantic and Vinegar Valentines declined as expensive gifts and dinners became preferred, with social reformers condemning the practice, leading to their disappearance by the 1940s.

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