Record Gold Prices Fail to Dent Jewellery Demand in 2025: PNG Jewellers MD

• PNG Jewellers MD Saurabh Gadgil reported "unprecedented" 2025, with resilient jewellery demand despite gold prices nearly doubling and silver tripling.
• Consumer behavior shifted towards lighter designs and lower caratage; silver attracted first-time investors due to affordability.
• PNG Jewellers plans aggressive 2026 expansion, opening 20-25 new stores, with a focus on its lifestyle brand 'LS by PNG'.
• 'LS by PNG' targets younger, fashion-forward consumers for everyday wear, aiming for design-led growth, with Sara Tendulkar as ambassador.
• Diamond market remained stable in 2025; natural diamonds and colored stones are expected to see stronger traction in 2026.

Why It Matters: Jewellery demand remained strong in 2025 despite record gold/silver prices, leading to PNG Jewellers' expansion.