A model that has so far relied on relentless fundraising is nearing its limits, Blinkit CEO Albinder Dhindsa said
business
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Moneycontrol09-12-2025, 11:19

Blinkit CEO Warns India's Quick Commerce Bubble May Burst

  • Blinkit CEO Albinder Dhindsa warns India's quick commerce sector faces a shakeout as rivals' cash dries up and companies absorb steep losses.
  • The sector, heavily reliant on fundraising, is nearing its limits, with Dhindsa predicting a "swift correction" due to the imbalance between ambition and capital.
  • High capital requirements are evident as rivals like Swiggy and Zepto seek significant funding, despite billions in global investment into the sector.
  • Blinkit, seen as a frontrunner, plans continued expansion into smaller towns, focusing on infrastructure and sustainable growth rather than just chasing growth.
  • Increased competition from Amazon, Flipkart, and Reliance is intensifying the market, with consolidation and changes in discounting expected in the next phase.

Why It Matters: A quick commerce shakeout in India could change your delivery options and costs.

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