Bad Bunny's Super Bowl Halftime Show: No Paycheck, Massive Exposure

• Bad Bunny will headline the Super Bowl 60 halftime show on February 8, 2026, without receiving a performance fee from the NFL.
• The NFL's longstanding policy is to cover only travel and production costs for halftime performers, not an appearance fee.
• Despite winning a Grammy for Album of the Year with a Spanish-language album and being the most-streamed artist globally in 2025, he won't be paid directly.
• The Super Bowl offers immense exposure, leading to increased streaming, sales, tour ticket demand, and brand collaborations, often resulting in millions in indirect earnings.
• Bad Bunny will be the first Spanish-language solo artist to headline the show, a historic and culturally significant moment despite some controversy.