Bad Bunny's Super Bowl LX Performance: Why the Global Star Played for 'Free'

• Bad Bunny, also known as Benito Antonio Martínez Ocasio, performed at Super Bowl LX on February 8, 2026, to an estimated global audience of 135.4 million viewers.
• Despite his global stardom, Bad Bunny received no traditional performance pay from the NFL, adhering to a long-standing league policy for halftime headliners.
• The NFL only covered 'union scale' fees mandated by SAG-AFTRA, amounting to approximately $1,000 per day for rehearsals and the live show.
• The league covered the entire production cost, ranging from $10 million to $20 million, allowing Bad Bunny to execute his creative vision.
• The Super Bowl halftime show acts as a massive promotional platform, leading to a 'Super Bowl Spike' in music streams, ticket sales, and merchandise, far outweighing direct performance fees.