Jaaved Jaaferi on Industry Changes Amid AR Rahman Communal Remarks Row

• Jaaved Jaaferi discusses industry changes over his 4-decade career during 'Mayasabha' promotions.
• He notes that the industry, like the world, is constantly evolving with digital, AI, and changing values.
• Jaaferi highlights the impact of reduced attention spans, especially among Gen Z, on content creation.
• His comments come amidst a controversy sparked by AR Rahman's claims of religious discrimination in the Hindi film industry.
• AR Rahman later clarified his statements, emphasizing that his intentions were misunderstood and his music promotes unity.

Why It Matters: Jaaved Jaaferi observes significant industry evolution, linking it to broader global changes and attention spans.