Jaaved Jaaferi on AR Rahman's 'Bias' Remark: Bollywood Industry Has Changed

• Jaaved Jaaferi reacted to AR Rahman's comments on alleged communal bias in the Hindi film industry, offering a broader perspective on its evolution.
• With a career spanning over four decades, Jaaferi noted that the industry's changes mirror global shifts in digital, AI, fashion, food, and values.
• He highlighted how the decreasing attention span of Gen Z (6 seconds) influences storytelling and decision-making, prioritizing quick engagement.
• Jaaferi emphasized the increasing dominance of data, attention metrics, and commercial considerations in shaping creative opportunities in cinema.
• The controversy began with Rahman's BBC interview, where he cited 'communal' factors for fewer Bollywood offers, later clarifying his remarks were misunderstood.

Why It Matters: Jaaved Jaaferi attributes changes in Bollywood, including creative opportunities, to global shifts and commercial factors.