From Poo to Srikant: Bollywood's 'Main Character Energy' Takes Over Social Media in 2025

• The "main character energy" trend in 2025 sees fans using Bollywood characters as avatars for their own confidence and traits.
• Viewers borrow personalities, catchphrases, and emotional registers from characters to navigate daily life.
• Characters like Poo, Rani, and Srikant Tiwari become templates for identity, aspiration, and satire.
• The internet and OTT platforms facilitate this trend, making characters easily remixable and relatable.
• This phenomenon offers a "ready-made identity" and emotional infrastructure, helping people articulate feelings and cope with modern pressures.

Why It Matters: Bollywood characters offer relatable identities and emotional tools for navigating modern life.