New 2026 TV Rating Policy Unveiled by Government for Enhanced Transparency and Fairness in Viewership
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New TV Rating Policy 2026 Launched for Transparent Viewership Data
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News18•28-03-2026, 07:17
New TV Rating Policy 2026 Launched for Transparent Viewership Data
•Ministry of Information & Broadcasting (MIB) announces TV Rating Policy 2026 to enhance transparency and accountability in TV audience measurement.
•Replaces 2014 guidelines, aims to improve credibility of viewership data and ensure fair competition.
•Key changes include reduced net worth for agencies (Rs. 5 Cr from Rs. 20 Cr), strict anti-conflict measures, and expanded sample size to 1,20,000 metered homes.
•Policy mandates transparency, privacy compliance (DPDP Act, 2023), dual audits, and a grievance redressal system.
•Landing page viewership will not be counted; non-compliance will lead to graded penalties including suspension or cancellation of registration.
