Shark Tank India 5: Spiritual Brand Japam Secures Deal Amidst Authenticity Concerns

• Ritoban Chakrabarti from Mohali pitched his spiritual wearables brand Japam on Shark Tank India 5, seeking Rs 1.5 crore for 1% equity, valuing the company at Rs 150 crore.
• Japam sells rudraksh, spiritual beads, and stones, claiming Rs 60 crore revenue for the current financial year.
• Sharks Namita Thapar and Viraj Bahl questioned the ethics of commercializing sacred items and the authenticity of products, as Japam conducts its own testing and certification.
• Ritoban defended his business by stating it promotes authenticity in an unorganized spiritual merchandise market and addresses the question of 'what's real'.
• Despite initial pushback and a tense exchange, Japam secured a deal of Rs 1.5 crore for 1% equity with a 1x royalty from Namita Thapar and Varun Alagh.

Why It Matters: Japam, a spiritual wearables brand, secured a deal on Shark Tank India 5 despite ethical and authenticity questions.