Zomato Price War: Who Sets Food Prices? App Reveals Markup, Still Expensive!

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News18•11-01-2026, 13:56
Zomato Price War: Who Sets Food Prices? App Reveals Markup, Still Expensive!
- •Content creator Nalini Unagar highlighted a significant price difference between direct restaurant orders and Zomato orders.
- •A Veg Manchurian Dry and Chinese Bhel order cost ₹320 directly but ₹655 on Zomato, even ₹550 after discounts.
- •Zomato clarified that restaurant partners set prices, acting as an intermediary, which didn't satisfy users.
- •Restaurants mark up prices on Zomato by 30-100% to cover 15-35% commission, GST, payment gateway fees, and packaging.
- •Customers feel they get discounts, but the inflated base price, plus platform and delivery fees, makes it expensive.
Why It Matters: Zomato food is significantly more expensive due to restaurant markups to cover commissions and fees.
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