New Tata Sierra Sees Massive Demand: Diesel Variant Outshines Petrol with 70,000 Bookings

• The new Tata Sierra launched in India received 70,000 bookings on its first day, with demand continuing to grow.
• Approximately 55% of bookings are for the diesel variant, 25% for naturally aspirated petrol, and 20% for turbo-petrol.
• The 1.5-liter diesel engine (118bhp, 260Nm/280Nm) is available across all seven trims, with automatic options.
• Prices for the Tata Sierra range from ₹11.49 lakh to ₹21.29 lakh (ex-showroom), with deliveries starting January 15, 2026.
• The Sierra competes with Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Honda Elevate, and others in the mid-size SUV segment.

Why It Matters: Tata Sierra's diesel variant is overwhelmingly popular, driving significant initial bookings and strong market entry.