Tata Sierra Smashes Records: 70,000 Bookings on Day 1 for Defender-like SUV!

• Tata Sierra received over 70,000 bookings on its launch day, December 16, with 1.35 lakh customers selecting features.
• The new SUV, resembling the premium Defender, is priced from Rs. 11.49 lakh to Rs. 21.29 lakh (ex-showroom introductory).
• Over 50% of bookings are for diesel variants, highlighting strong demand for diesel engines in the SUV segment.
• Available with 1.5L petrol (106 HP), 1.5L diesel (116 HP), and 1.5L turbo-petrol (160 HP) engines, plus multiple gearbox options.
• Deliveries for the highly anticipated Tata Sierra are scheduled to commence from January 15, 2026.

Why It Matters: Tata Sierra's massive day-one bookings and affordable pricing signal a strong market comeback for the SUV.