Ola Launches Gen-3 Upgrade Program for Existing Customers

• Ola Electric introduces a Gen-3 upgrade program for Gen-1 and Gen-2 customers to shift to the latest Gen-3 products, including the 4680 version.
• The program, announced by CEO Bhavish Aggarwal, starts in Bengaluru and includes models like S1 Pro, S1 Pro+, S1X Gen-3 scooters, and Roadster bikes.
• Gen-3 models feature advanced hardware like a mid-drive motor, chain-drive system, improved efficiency, and up to 320 km riding range, along with 4680 'Bharat Cell' battery technology.
• This strategic move aims to address Ola's declining market share (from 36% to 4-6%) and customer complaints regarding service and reliability.
• Ola is also implementing a 'structural reset' by reducing physical stores, launching 'Hyperservice' centers, and reducing service backlogs to regain market leadership.