Road Safety Telethon: From Awareness to Action, Key Messages Unveiled

• The Road Safety Campaign 2026 Telethon, a joint initiative by MoRTH and NHAI, emphasized road safety as a social responsibility, not just rules.
• Actor Amitabh Bachchan inaugurated the program, stressing collective accountability and transforming 'concern into duty' for road users.
• Union Minister Nitin Gadkari highlighted infrastructure, regulations, and technology's role, while Alia Bhatt and Vicky Kaushal focused on personal responsibility and emotional control.
• Experts discussed communication, data analysis, and digital tools for identifying accident-prone areas and fostering behavioral change.
• Suggestions included a national campaign inspired by Chatori Rajni and short road safety songs by Shankar Mahadevan to embed the 'concern to duty' message.