Sadak Suraksha Abhiyan Telethon: From Awareness to Action for Road Safety

• The Sadak Suraksha Abhiyan 2026 telethon, a joint initiative by MoRTH and NHAI, emphasized shifting road safety from a regulatory requirement to a social responsibility.
• Amitabh Bachchan highlighted collective responsibility, urging adherence to rules and care for fellow road users, encapsulating the theme "Parvaah se Kartavya Tak."
• Shri Nitin Gadkari discussed infrastructure, regulation, and vehicle safety features, stressing that individual choices are paramount despite technological advancements.
• Alia Bhatt linked good road behavior to love for family, while Vicky Kaushal emphasized emotional control to prevent road rage.
• The telethon also explored the roles of authentic communication, data analytics, digital tools for accident-prone zones, and empathy in fostering behavioral change, with suggestions for short songs and a national campaign.