10-Minute Delivery: The Secret Behind Zepto, Blinkit, and Instamart's Speed

• Zepto, Blinkit, and Instamart's 10-minute delivery relies on data analysis, warehouse management, and 'dark stores', not just road speed.
• 'Dark stores' are small, customer-inaccessible warehouses near residential areas, stocking high-demand daily essentials for quick access.
• Advanced algorithms predict demand to pre-stock specific products in dark stores, ensuring items are ready for immediate dispatch.
• Optimized warehouse layouts and app-guided 'picking routes' enable staff to pack orders within 60-90 seconds.
• GPS and real-time traffic data guide pre-positioned delivery riders for the fastest route, changing consumer habits towards instant purchases.

Why It Matters: Fast-commerce speed is driven by data, dark stores, and optimized logistics, fundamentally altering consumer buying habits.