Quick Commerce Magic: How Instamart, Zepto Deliver in 10 Minutes

• Quick commerce apps like Instamart, Zepto, and Blinkit achieve 10-minute deliveries through a sophisticated business strategy, not just rider speed.
• The core secret lies in "dark stores" – small warehouses located very close to customer homes, stocked with high-demand items like milk, bread, and instant food.
• Advanced data algorithms predict demand in specific areas, ensuring dark stores are pre-stocked with the right items at the right time.
• Orders are packed scientifically within 60-90 seconds, and pre-positioned delivery riders are dispatched using GPS and route optimization software.
• This instant gratification fosters impulsivity in consumers, reducing long-term planning for groceries and daily needs.

Why It Matters: 10-minute delivery is a brilliant strategy using dark stores, data, and psychology, not just speed.