Big B Becomes Face of Reliance's Campa Sure Packaged Water

• Reliance Consumer Products Limited (RCPL) appointed Bollywood superstar Amitabh Bachchan as brand ambassador for 'Campa Sure' packaged drinking water.
• Bachchan's image of trust and excellence aligns with Campa's vision, aiming to strengthen consumer confidence in the brand.
• RCPL, which re-launched Campa Cola in 2023, is expanding its beverage portfolio with 'Campa Sure' after successful ventures.
• 'Campa Sure' is available at competitive prices in various pack sizes from 250 ml to 20 liters, ensuring accessibility for all consumers.
• The product undergoes over 10 purification processes, emphasizing purity and quality, backed by Reliance and Campa's trusted legacy.

Why It Matters: Amitabh Bachchan's endorsement boosts Reliance's 'Campa Sure' packaged water, expanding its beverage market.