Amitabh Bachchan Becomes Campa Sure Brand Ambassador for Reliance Water

• Reliance Consumer Products Limited (RCPL) appoints Bollywood superstar Amitabh Bachchan as brand ambassador for Campa Sure.
• Campa Sure is RCPL's packaged drinking water brand, aiming for affordability and accessibility across India.
• This move expands RCPL's growing beverages portfolio, which includes the re-launched Campa Cola.
• Bachchan's iconic status and trust are expected to boost consumer confidence and nationwide reach.
• Campa Sure offers purified water in various pack sizes, addressing safe drinking water challenges.

Why It Matters: Amitabh Bachchan joins Campa Sure to democratize safe, affordable drinking water across India.