Birla Estates' Jithendran: Brand, long-term vision drive growth & commercial push.

• Birla Estates, under KT Jithendran, has grown significantly since 2016, leveraging the Aditya Birla brand for trust and sales.
• The company prioritizes a long-term strategy, focusing on execution, delivery, and customer-centricity over short-term market fluctuations.
• Birla Estates has a robust project pipeline of Rs 70,000 crore GDV, with Rs 25,000 crore launched and 80% already sold.
• They are expanding into Mumbai's redevelopment market, evaluating projects based on financial discipline and long-term viability.
• Birla Estates plans to scale its commercial offerings, aiming for Rs 1,000 crore in annual rental income within 5-7 years, seeking strategic partners.

Why It Matters: Birla Estates' long-term strategy and brand trust offer a blueprint for real estate success.