Indian Developers Offer 'Clean Air' Homes Amid Rising Pollution

• Developers are marketing homes with improved air quality as a key selling point due to increasing urban air pollution in India.
• "AQI homes" are emerging in Tier-II cities like Indore and Ahmedabad, and major cities such as Pune, with buyers paying a premium.
• Projects incorporate features like extensive greenery, wind corridors, native tree belts, and low-density layouts to enhance air quality.
• Examples include Madhuvan in Indore and Prana in GIFT City, which command premiums due to their focus on clean air.
• Industry experts emphasize that while developers can offer localized improvements, a collective effort is required to address the overall air quality crisis.

Why It Matters: Clean air is now a real estate amenity, reflecting worsening urban pollution.