From E-Rickshaw to Empire: 'Sardar Ji on Wheels' Outshines Pizza Giants in Kota

• Jasveer Singh, a newcomer to Kota from Punjab, started his fast-food journey with an e-rickshaw, selling momos and Maggi.
• After initial struggles in Jawahar Nagar and Dakaniya, he found success by relocating to Dadabari and opening a permanent shop, 'Sardar Ji on Wheels'.
• Despite a decline in Kota's student population, his business thrived by focusing on quality, affordability, and catering to local families.
• The menu features popular items like 8 momos for 30 rupees and Kulhad Pizza, with a strong emphasis on using high-quality ingredients like Amul Mozzarella cheese.
• Jasveer's success is attributed to strategic location, unwavering quality, affordable pricing, and a commitment to serving healthy, delicious food to the community.

Why It Matters: Jasveer Singh's 'Sardar Ji on Wheels' found success in Kota by prioritizing quality, affordability, and local families.