Rozana Secures Rs 290 Crore from Bertelsmann to Boost Rural Commerce Network

• Rural commerce startup Rozana raised Rs 290 crore in Series B funding, led by Bertelsmann India Investments.
• The capital will expand its footprint, deepen product assortment, build private labels, and strengthen tech and supply chain.
• Rozana serves over 1 million households in 21,000+ villages across Uttar Pradesh and Haryana.
• The company utilizes a network of 35,000+ local delivery entrepreneurs and 86 distribution centers.
• Plans include expanding product SKUs from 2,300 to 15,000 and developing in-house brands for rural markets.