Gen Z Buys Homes, Not Just iPhones; Tier-2/3 Cities Emerge as New Favorites

• Gen Z, as young as 26, is actively entering the property market, prioritizing home ownership over just expensive gadgets.
• Their preferences are shifting from metropolises like Delhi-Mumbai to emerging Tier-2 and Tier-3 cities due to better affordability and opportunities.
• Experts note a growing financial understanding among young buyers, aiming to escape rent traps and build long-term wealth.
• Digital lending and fast loan approvals are reducing traditional barriers, giving a new direction to India's housing market.
• Gen Z seeks homes with better lifestyles, green environments, and eco-friendly designs, influencing residential project development.