Gig Worker Strike Threatens Swiggy, Zomato with ₹127 Crore Loss on New Year's Eve

• Gig workers for Swiggy, Zomato, Blinkit, and Zepto plan a strike on December 31st over low pay and high workload.
• New Year's Eve is a peak day for orders, making the strike's impact significant for these online delivery platforms.
• Estimated total sales halted across all four companies could reach ₹127.6 crore in a single day.
• Swiggy faces a potential ₹41.7 crore loss, Zomato ₹41.2 crore, Blinkit ₹14.3 crore, and Zepto ₹30.4 crore.
• Companies will save some expenses, but customer dissatisfaction and operational stress are major concerns.

Why It Matters: Delivery worker strike on Dec 31st could cost Swiggy, Zomato, Blinkit, Zepto over ₹127 crore.