Gig Workers' New Year's Eve Strike: Swiggy, Zomato Face ₹127 Cr Loss, Brand Damage

• Gig workers for Swiggy, Zomato, Blinkit, and Zepto plan a strike on December 31st, New Year's Eve, a peak day for online deliveries.
• The strike stems from long-standing grievances including low wages, excessive working hours, and lack of safety and accident insurance.
• Collectively, the four companies could lose an estimated ₹127.6 crores in sales on December 31st alone due to halted deliveries.
• Swiggy (₹41.7 Cr daily loss potential) and Blinkit (₹14.3 Cr daily loss potential) are currently operating at a loss, while Zomato (₹41.2 Cr daily revenue, ₹1.4 Cr profit loss) is profitable. Zepto (₹30.4 Cr daily loss potential) faces high losses and customer churn risk.
• Beyond financial impact, the strike risks significant customer dissatisfaction, brand image damage, and potential long-term losses for these delivery platforms.

Why It Matters: New Year's Eve gig worker strike threatens ₹127.6 Cr loss, customer trust, and brand image for top delivery apps.