India-EU FTA to Halve European Liquor Prices: Brands, New Rates Revealed!

• The India-EU Free Trade Agreement (FTA) will drastically reduce tariffs on imported European beer and spirits.
• Tariffs on spirits will drop from 150% to 40%, and on beer from 110% to 50%, implemented in a phased manner.
• Popular European brands like Heineken, Stella Artois, Absolut, Moët & Chandon, Prosecco, and Rioja will become significantly cheaper.
• A Heineken beer (750 ML) could drop from 3,000 rupees to 2,000 rupees, and Absolut vodka from over 4,000 rupees to 2,500-3,000 rupees.
• This move is expected to boost India's tourism and hospitality sectors but will create tough competition for domestic alcohol brands.

Why It Matters: India-EU FTA will make European liquor significantly cheaper, boosting tourism but challenging domestic brands.