SEBI Launches AI-Powered 'SEBI Check' Outreach for Investor Safety

• SEBI introduces AI-driven calling campaign to promote 'SEBI Check' tool and validated UPI handles.
• The initiative aims to help investors verify UPI IDs, QR codes, and bank account details of SEBI-registered intermediaries before transferring funds.
• Multilingual outreach, rolled out on a pilot basis, uses AI-generated voice communication in collaboration with Sarvam.
• The 'SEBI Check' tool was launched on October 1, 2025, to combat rising fraud involving impersonation of registered entities.
• Awareness calls will originate only from the authorized number 1600-313-384; investors are cautioned against other numbers.