AMFI Appoints Concept Communications for 'Mutual Funds Sahi Hai' Campaign Refresh

• Concept Communications Ltd. has won the creative mandate for the Association of Mutual Funds in India (AMFI) after a competitive pitch.
• The agency will refresh the iconic 'Mutual Funds Sahi Hai' campaign, aiming to expand mutual fund participation and investor base.
• WPP-owned VML was the incumbent agency for the campaign.
• Venkat N. Chalasani, AMFI CEO, expressed confidence in Concept Communications' understanding of Indian investors and their vision for the brand.
• Vivek Suchanti, MD & Chairman of Concept Communications, highlighted their focus on making mutual fund conversations accessible and action-oriented for new investors, especially in underserved markets.

Why It Matters: AMFI has chosen Concept Communications to revitalize its 'Mutual Funds Sahi Hai' campaign, aiming for broader investor inclusion.