Noida Transforms: From Budget Homes to Luxury Hub for HNIs and Branded Residences

• Noida, once an affordable housing market, is now attracting high-net-worth individuals (HNIs) with luxury and branded residences.
• Key drivers include expanding job opportunities, infrastructure growth, rising wealth, and evolving buyer aspirations.
• Developers like Gulshan Group, M3M India, and Smartworld Developers are launching branded projects, some in collaboration with global luxury brands like Jacob & Co., Taj Hotels, and Elie Saab.
• Apartments in these branded residences range from Rs 9 crore to Rs 25 crore, targeting CXO-level professionals, entrepreneurs, NRIs, and celebrities.
• Noida offers larger homes and better value compared to Mumbai, Delhi, and Gurugram, with competitive pricing and future-ready infrastructure.

Why It Matters: Noida is rapidly evolving into a luxury real estate destination, drawing HNIs with high-end branded residences.