Licious Hits ₹100 Cr Monthly Sales; Flash Drives Half of Revenue

• Licious achieved over Rs 100 crore in monthly net revenue for the first time in November.
• Its rapid delivery service, Flash, now accounts for 50% of monthly sales and platform traffic.
• Repeat customers drive 85% of monthly revenue, supported by higher order frequency and faster delivery.
• Offline stores contributed Rs 16 crore to November sales, with over 55 physical stores operating.
• The Infinity subscription program has grown to 3.2 lakh subscribers with an 87% renewal rate.

Why It Matters: Licious's success highlights the power of rapid delivery and omnichannel strategies.