Gen-Z, expansion drive Flipkart Minutes' 16X order surge in H2 2025.

• Flipkart Minutes experienced a 16X order surge in H2 2025, driven by Gen-Z adoption and expansion into smaller cities.
• The quick-commerce platform recorded over 53 million unique visitors and strong customer retention with 6 lakh repeat orders.
• High-value categories like gems, electronics, and home decor saw nearly 10X growth, while fresh produce made up 45% of baskets.
• Flipkart Minutes expanded to 30 new cities in 2025, focusing on tier-2 and tier-3 markets.
• The service sources fresh produce directly from over 2,000 farmers through its Samarth Krishi program.

Why It Matters: This highlights quick commerce's rapid expansion and Gen-Z's influence on consumer trends.