Inside Quick Commerce: How Blinkit, Zepto, Instamart Deliver in Minutes

• Quick commerce platforms like Blinkit, Zepto, and Instamart use dark stores in residential areas and optimized picking/packing to ensure rapid deliveries.
• Delivery partners are not explicitly told to deliver in 10 minutes, but incentives are tied to completing more orders per shift, encouraging speed.
• Median delivery times range from 8 to 15 minutes, influenced by dark store density, demand, and traffic conditions.
• The government advised quick commerce companies to remove explicit "10-minute delivery" claims due to road safety concerns, which platforms complied with.
• Despite the policy shift, delivery partners report no significant changes in payouts, incentives, or operational mechanics, as earnings still depend on order volume.

Why It Matters: Quick commerce relies on optimized logistics and incentive structures to achieve rapid deliveries, despite policy changes.