10-Minute Delivery Under Scrutiny: Government Intervenes Amid Gig Worker Protests

• The Union Ministry of Labour directed quick commerce platforms like Blinkit, Swiggy Instamart, Zomato, and Flipkart Minutes to stop pressuring delivery workers for ultra-fast timelines.
• This intervention follows protests by delivery partners demanding fair pay, insurance, and an end to 10-minute delivery mandates, citing road safety concerns.
• Industry experts highlight a structural disconnect: companies scaled too fast, consumers demand speed but resist higher prices, and gig workers seek better conditions.
• Founders are criticized for lacking traditional corporate experience, leading to 'immature voices' and leadership gaps in managing large blue-collar workforces.
• The sector needs to shift from an 'adrenaline-driven' speed focus to sustainability, prioritizing profitability, worker welfare, and environmental impact.

Why It Matters: Government intervenes in quick commerce, urging platforms to prioritize worker safety and fair practices over speed.