Virat Kohli Sells One8 to Agilitas, Invests Rs 40 Cr for Minority Stake

• Virat Kohli is selling his sporting brand, One8, to Agilitas.
• Kohli will invest Rs 40 crore in Agilitas, becoming a minority shareholder in the Bengaluru-based startup.
• His association with Agilitas will be exclusive, meaning he cannot endorse any other sports brand.
• The deal follows the end of Kohli's seven-year contract with Puma, where One8 was previously a part.
• Agilitas previously acquired Mochiko Shoes, a manufacturer for major shoe brands like Adidas and Puma.

Why It Matters: It highlights a major shift in celebrity brand strategy from endorsement to equity.