Steve Jobs' Simplicity Mantra: How Apple Built a Trillion-Dollar Empire

• Steve Jobs returned to Apple in 1997, saving the company from collapse when it had only 90 days of money left.
• He revolutionized Apple by drastically simplifying its product line, cutting 70% of products to focus on just four.
• Jobs' philosophy of simplicity led to iconic products like the iMac, iPod ("1000 songs in your pocket"), and the revolutionary iPhone.
• The 2007 iPhone combined a touch-controlled iPod, mobile phone, and internet device, emphasizing intuitive finger-based interaction.
• Apple's marketing under Jobs focused on user experience and emotion, rather than technical specifications, connecting technology with human feelings.

Why It Matters: Steve Jobs' unwavering focus on simplicity and user experience transformed Apple into a global tech giant.